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Why Signs Are Vital for Small Businesses

Signage is an integral part of any business, regardless of size. But, there is an argument to be made that once a company reaches a certain size that signage is redundant. Coca-Cola, for example, don’t really need to plaster their factories with the logo.

But, for small businesses, good quality signage is of paramount importance. If your business relies on footfall, such as a retail space, then a good sign can be the difference between somebody walking in or walking past. Below are a few reasons as to why signs are vital.


Business signs are one of the most effective means of reinforcing your brand. Brand identity consists of brand name, logo, symbols, packaging, product or service, and image-based characteristics. All of which can be clearly displayed with a sign. Also, people are more likely to buy from a brand they are familiar with. By keeping your sign brand-consistent people will trust the familiarity of it.

Increase sales

Different types of signage affect sales in different ways, but all have the potential to boost sales for the business. Footfall could increase due to the increase in brand awareness, but signs can also convey vital information. For example, if a sign is highlighting a special offer the increased sales of that product will be a direct result of that sign’s impact and influence


Signs serve as a type of silent salesperson for your business. Exterior signs draw attention to your place of business and help differentiate it from others on the street. Interior signs help customers locate merchandise and can lead to impulse sales when added to special displays. Signs can be altered and changed to suit a range of different objectives. Whether it is to advertise a specific product or service, or to increase your general brand awareness, your business will see a return of investment in some form or another from that commercial signage investment.

Before investing in a sign, it is wise to plan out what it is you hope it to achieve. If you are unsure then just give Visual Impact a call. Visual Impact have been producing signs in our facility in Yorkshire for nearly 20 years. As well as producing high quality signs we can consult and offer advice on the best way for you to proceed. For more information about our commercial signs get in touch now on 01924 271619 or contact us here.

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